Partner Home  
 Empowering Brands  Case Studies  Loyalty Marketing Toolkit  Industry Facts  Q & As

By joining Benevolink, your brands will be positioned to develop a more meaningful and intimate relationship with your customers. Brands have numerous reward marketing concepts to choose from, but Benevolink is different and better than traditional consumer reward themes.
Charitable giving is the only reward structure which has no extrinsic value to the participant, yet has tremendous intrinsic value to both participants and non-participants.
Consumers who join Benevolink do so because they are passionate about their charitable affiliations. They shop voraciously to maximize their charitable earnings.
Consumers who choose not to join Benevolink still feel good about the program and its value to their community. They report that their perception of participating brands increases and they would still be inclined to patronize participating brands over non-participating brands.
Charitable giving is the only reward structure which brings the added benefit of free marketing support from organized and motivated 3rd party partners.
The nonprofit community stands to benefit from the millions of dollars of incremental giving that Benevolink will generate on their behalf. They are an integral part of the marketing communication plan; their tremendous grassroots abilities get the word out to their millions of supporters to join Benevolink and shop with our brand partners.
Benevolink creates intimate relationships with your customers.
Giving is an emotional decision. People give because they CARE. By participating in Benevolink, your brands will be placed right in the middle of those very positive, emotional and intensely personal giving decisions. No other reward marketing theme can get your brand that involved in your consumers’ lives than Benevolink.

Cause-related marketing’s weakness is that it does not give consumers any say, hence it fails to satisfy the entrepreneurial requirements of the new market philanthropy. Associating a brand with a cause in no way empowers the consumer to participate.
…but it’s not simply the opportunity to build a brand’s image by doing good. It requires that brands facilitate and empower the philanthropic interests and desires of consumers.
—“Give It Up For Charity,” Yankelovich, December 2002