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Traditionally, most of Corporate America behaves as if philanthropic contributions are separate from business objectives. Now, major corporations are seeing the potential that strategic philanthropy can have to achieve real business results — including increasing revenue, creating loyal consumers and engaging new consumers.

• Individuals gave an estimated $179 billion to nonprofits in 2003. (AAFRC Giving USA 2004)

• Nearly 90 percent of American households give to charitable organizations. (Independent Sector's Giving and Volunteering in the United States 2001)

• Two in three consumers say that a company's charitable acts have a direct impact on their decision to buy its products or services. (Porter Novelli Consumer Styles Survey 2002)

• Research shows that three-quarters of consumers believe that corporations have a responsibility to give back to the community.

• In a recent survey, 52 percent of consumers would increase loyalty to retailers participating in a program like Benevolink.
37 percent of consumers said they would spend more with participating companies. (Synovate National Survey 2003)

For more facts about consumer and corporate giving and how Benevolink can benefit your company, download Benevolink's free Facts About Corporate Giving PDF and Benevolink's White Paper.